With over 1 billion people connecting every month to laugh, learn and discover something new, TikTok is the world's leading platform for watching short-form videos. But how can brands leverage that "edutainment" trend? Territory Influence surveyed 33,000 consumers and creators across Europe to find the answer; and guess what, it's not the only one!
Going through users' habits and content preferences, relationships with brands and influencers, power of creativity, shopping opportunities... The agency investigated the world of TikTok and turned the most valuable insights into concrete marketing tips for advertisers. In this recording, Territory Influence & its partner London Research will share:
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TERRITORY Influence is the leading full-service Influencer Marketing partner in Europe. Part of Bertelsmann Group, the agency has a strong offline & online expertise with more than 3,600 campaigns over the past 17 years. Its mission is to place humans at the core of marketing strategies by always providing the best solutions for brands to collaborate with relevant influencers (Nano, Micro, Macro & Stars) and generate a real business impact. With its own platforms (TRND & InCircles) or white label solution, it sets no limits for its clients – such as P&G, Nestlé, Beiersdorf, L'OREAL, Philips...
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