The media landscape offers a wide range of touchpoints to reach consumers efficiently. But which channels or platforms do marketers mainly focus on and which, in contrast, are preferred by consumers? A gap which needs to be closed - especially considering dwindling budgets for 2023 and consumers being more skeptical towards advertising.

In the following recording, a Kantar expert answers these questions, supported by  TERRITORY Influence experts, with data from the latest media reaction report by Kantar and in-depth case studies from the field. In short, you will learn everything about:

  • Why influencer marketing is and remains a strong touchpoint in the media mix 
  • How consumers perceive different channels, platforms and influencer types 
  • Which strategies promote channel-specific communication for efficient ad distribution
TI Speaker Pascale Vigener
Territory Speaker Joshua Wood
INT Kantar Speaker Richard Mcleod

Interested? Download for free our webinar recording and deck by filling in the form. In case of questions, do not hesitate to contact us at hello-influence@territory.group.


TERRITORY Influence is the leading full-service Influencer Marketing partner in Europe. Part of Bertelsmann Group, the agency has a strong offline & online expertise with more than 3,600 campaigns over the past 17 years. Its mission is to place humans at the core of marketing strategies by always providing the best solutions for brands to collaborate with relevant influencers (Nano, Micro, Macro & Stars) and generate a real business impact. With its own platforms (TRND & InCircles) or white label solution, it sets no limits for its clients – such as P&G, Nestlé, Beiersdorf, L'OREAL, Philips...

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