-1.png?width=1900&height=500&name=Hubspot_LP1_Download%20Header%20(10)-1.png "Authenticity, Trust & ROI: how brands can stay relevant and trusted in 2026")
The 4 trends reshaping creator marketing
The creator economy is now worth hundreds of billions globally. Within it, the influencer marketing segment alone represents ~$32.5B (Statista) and its growth is increasingly driven by micro creators.
The signal is clear: trust and relevance now matter more than follower count or views.
Influencer marketing is entering a new era. Less hype. More trust. Real results.
Consumers don’t scroll — they search.
AI is flooding feeds with generic content.
Budgets are tighter, and every activation must prove impact.
In this context, the rules of influence are being rewritten. This guide decodes where influence is going in 2026 and what brands must do now to stay relevant, credible, and profitable.
Inside the report
⭐Why authenticity beats reach in a saturated, AI-driven landscape
⭐How trust is built through creator ecosystems, not one-off campaigns
⭐How influencer marketing becomes measurable, scalable, and ROI-driven
⭐Why social search is the new front door to brands
⭐Real-world case studies (Starbucks, L’OR espresso…) and strategic frameworks you can apply immediately
Why download it?
Because influence in 2026 isn’t about doing more. It’s about doing what works.
📥 Ready to lead the next era of influence? Download the guide and discover how authenticity, trust, ROI, and social search come together to create impact that lasts.
Any questions? Contact us at: hello-influence@territory.group.
Download for free 👇
TERRITORY Influence is an integrated marketing agency with over 15 years of experience and a proprietary platform of more than 5 million registered influencers. Since 2005, we have successfully executed over 4,500 campaigns across 20 countries, working with every type of influencer: nano, micro, macro, and celebrity. Our online and offline solutions range from word-of-mouth and product recommendations to reviews and ratings, paid influencer collaborations, community creation and management, UGC production, and the implementation of white-label technologies. Our goal? To put people at the center of every marketing strategy to generate real impact. We don’t limit ourselves to specific sectors or concepts—we deliver tailor-made solutions for every brand. Among our most prestigious clients are L'Oréal, Carrefour, Nestlé, Beiersdorf, and Philips.