62% of marketers plan to increase their influencer marketing budget for 2022. What do they need to take into account in their strategic plan? Our experts decoded the 5 most important social trends, challenged and confirmed by 52,500+ insights from consumers and creators across Europe.
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Zoltan Palotai, Executive Director Client Services at Territory Influence
Delphine Benedic, International Marketing Director at Territory Influence
Bethan Thomas, Content Creator & Micro Influencer @bethantomo
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TERRITORY Influence was born from the merger of TRND & InCircles. With 15 years of experience and the support of the BERTELSMANN group, the agency operates in Europe with 150 experts. Its mission is to place humans at the core of marketing strategies by always providing the best solutions for brands to collaborate with relevant influencers and generate a real impact. Its clients are P&G, Nestlé, Beiersdorf, L'OREAL, Essity...
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