ABOUT THE WEBINAR

Consumer behavior psychologists have proven that emotions play a huge role in purchase decisions. This is especially true during a crisis, where in-person meetings were dropped together with the organic online mention of brands. Yet influencer marketing shone through these unfavorable circumstances.

From the replay video, you will discover how certain brands adopted the "new normal" and became true love brands with the help of influencers. Together with Talkwalker, we discussed:

Why brand love & advocacy are important for your long-term strategy
Which brands are the most loved in 2021 with the ingredients for success
How influencers can help marketers through content and conversations
What the particularities are across industries and regions...

Testimonials and marketing tips were provided throughout the webinar. Are you interested? Fill out the form to download the materials: replay video and PDF deck. In case of questions, do not hesitate to write to hello-influence@territory.group.

WEBINAR SPEAKERS

Delphine BENEDIC - International Marketing Director, Territory Influence
Zoltan PALOTAI - Executive Director Client Services, Territory Influence
Rami DEEB - Marketing Executive, Talkwalker
#Guest Star: Amy - Content Creator @LifeWithTheRogers

TERRITORY Influence was born from the merger of TRND & InCircles. With 15 years of experience and the support of the BERTELSMANN group, the agency operates in Europe with 150 experts. Its mission is to place humans at the core of marketing strategies by always providing the best solutions for brands to collaborate with relevant influencers and generate a real impact. Its clients are P&G, Nestlé, Beiersdorf, L'OREAL, Essity...

Talkwalker delivers the social insights that help brands build growth. In a world full of social, online, and conversational data, more than 2,000 companies have switched to Talkwalker's listening and analytics tool to protect their brands, measure their impact and gain the key consumer insights that drive purchase decisions. With offices in Luxembourg, New York, San Francisco, Frankfurt, Singapore, Paris, Tokyo, and Milan, Talkwalker’s 400+ dedicated employees are global and local partners in all major time zones and regions.