INFLUENCER MARKETING: GATEWAY TO INSIGHTS & DATA
Most marketers still associate influencer marketing with product placements of celebrities on social media. However, it is so much more, and smart marketers leverage influencer strategies especially for data & insights!
On Friday, May 21st in our Territory Influence's session, Executive Director Rafael Schwarz did present how companies can work with influencers to fuel data capture, improve (re)targeting, optimize DTC models, lower digital CPM, and collect real consumer insights.
Use cases were also shared to unearth the treasure trove of insights & data behind influencer activations and interactions. Are you interested? Download for free the conference replay video and deck by filling in the form. In case of questions, do not hesitate to write to firstname.lastname@example.org
Rafael Schwarz has a track record in consistently building customer satisfaction, topline sales, and bottom line profits in multinational blue-chip local operational, as well as strategic international marketing, business development, and general management roles within the FMCG industry and media/digital agencies, thanks to strategic vision, leadership, analytical and communication skills, paired with commercial acumen, love for brands and a passion to win.
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TERRITORY Influence is the leading full-service Influencer Marketing partner in Europe. Part of Bertelsmann Group, the agency has a strong offline & online expertise with more than 3,000 campaigns over the past 16 years. Its mission is to place humans at the core of marketing strategies by always providing the best solutions for brands to collaborate with relevant influencers (Nano, Micro, Macro & Stars) and generate a real business impact. With its own platforms (TRND & InCircles) or white label solution, it sets no limits for its clients – such as P&G, Nestlé, Beiersdorf, L'OREAL, Philips...
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