INT - Replay n°1 (1)


Ratings & reviews are testimonials written by consumers, who have bought or experienced a product or service, and published on a digital platform: that is, a brand website, an e-shop, social media or a review-specialized platform, like a forum. 80% genuinely want to help others decide by sharing their personal opinion. Some consumers are more driven by brands, whether to support them (31%) or to express a disappointment (27%). Why and how should marketers leverage this phenomenon? What do you need to know before starting?

In this whitepaper, you will discover the:

  • results of a 2020 marketing survey involving 41,663 consumers.
  • learnings of two experts: TERRITORY Influence & gominga.
  • case studies of Shiseido, Essity, Samsung, Nestlé, BSH...
  • practical recommendations for your marketing plan

Are you interested in leveraging the power of ratings & reviews? Read our whitepaper by filling out the form. The download is immediate and free. In case of questions, do not hesitate to contact us on


TERRITORY Influence was born from the merger of TRND & InCircles. With 15 years of experience and the support of the BERTELSMANN group, the agency operates in Europe with 150 employees. Its mission is to place humans at the core of marketing strategies by always providing the best solutions for brands to collaborate with relevant influencers and generate a real impact. P&G, Nestlé, Beiersdorf, L'OREAL, Essity... are part of its most loyal customers.

gominga enables companies to globally manage product, location, app and shop reviews and questions across platforms such as Amazon or Google. Monitoring, alerting, analysis and interaction: business intelligence and customer engagement at the digital POS with the gominga Review Manager. Companies such as BSH, Gardena, Samsung or Schwalbe use the gominga tool to increase sales and improve brand reputation.



© 2020 TERRITORY -