The pressure to demonstrate £ROI is a reality for marketing departments across the industry. As our world continues to be more connected and social channels grow in importance, traditional ways of measuring the impact of brand messaging become less relevant.
In this whitepaper, Paul Goodwin, IRI’s Marketing Effectiveness Consultant explains why the IRI analytics team developed a new methodology to help brand owners understand the true sales impact of the newer channels such as influencer marketing.
In this whitepaper, you will discover the:
Are you interested in measuring the impact of influencer marketing activations? Read the whitepaper by filling out the form. The download is immediate and free. In case of questions, do not hesitate to contact us on firstname.lastname@example.org.
TERRITORY Influence was born from the merger of TRND & InCircles. With 15 years of experience and the support of the BERTELSMANN group, the agency operates in Europe with 150 employees. Its mission is to place humans at the core of marketing strategies by always providing the best solutions for brands to collaborate with relevant influencers and generate a real impact. P&G, Nestlé, Beiersdorf, L'OREAL, Essity... are part of its most loyal customers.
IRi is a leader in delivering powerful market, consumer and media exposure information, predictive analytics and the foresight that leads to action. We go beyond the data to create growth for our clients in the FMCG, retail and over-the-counter health care industries by pinpointing what matters and illuminating how it can impact their businesses.
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