According to Kantar, successful advertising reaches the right people, in the relevant context, with excellent content. How can influencers help brands to ensure reach, receptivity and effectiveness throughout the year? Integrated into a campaign, media experts also consider influencer marketing as highly cost-effective in terms of brand impact & ROI. What kind of synergies with traditional channels can advertisers leverage on to optimize their 2021 media mix?
On Tuesday, November 24th experts from Kantar & TERRITORY Influence shared their knowledge and insights about the following topics:
Do you want to understand the long-term brand building power of influencer marketing? Watch the replay video or read the webinar document by filling out the form. The download is immediate and free. In case of questions, do not hesitate to contact us on firstname.lastname@example.org.
TERRITORY Influence was born from the merger of TRND & InCircles. With 15 years of experience and the support of the BERTELSMANN group, the agency operates in Europe with 150 employees. Its mission is to place humans at the core of marketing strategies by always providing the best solutions for brands to collaborate with relevant influencers and generate a real impact. P&G, Nestlé, Beiersdorf, L'OREAL, Essity... are part of its most loyal customers.
Kantar is the world's leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading organisations succeed and grow.
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