The future of influencer marketing is bright—but only for those ready to evolve.
We’ve analysed the latest trends, gathered insights from industry professionals, and attended leading events in the field. We’re ready to reveal the trends that will revolutionise influencer marketing in 2025!
Each trend is explained in a structured way, answering three key questions:
✅ Why is it a trend?
✅ Why is it relevant for marketers?
✅ How can brands implement it?
You’ll also find case studies, research, data, useful downloadable resources, and plenty of tips to integrate into your strategy.
What are you waiting for? Fill out the form and download our 2025 Trends Guide now!
Are you interested? Download for free our Guide by completing the form. If you have any questions, do not hesitate to write at hello-influence@territory.group. We will be happy to help!
TERRITORY Influence is one of the leading full-service influencer marketing partners in Europe with +5M influencers registered on its own platform. As a part of the Bertelsmann Group and with its experience since 2006, the agency has executed +4,500 campaigns across 20 countries. Its primary mission is to put humans at the core of every marketing strategy by always offering the best selection of influencers (nano, micro, macro, and stars), channels (online and offline), and technologies (community and white-label solutions). With the ability to generate real business impact, TERRITORY Influence does not limit itself to any specific concept or industry. Some of its notable clients include L'OREAL, Carrefour, Nestlé, Beiersdorf, and Philips, among others.