WHAT DO WE MEAN BY "AUTHENTIC INFLUENCER MARKETING"?
While influencers continue to play a central role in brand strategies, it’s evident that perceptions around them are shifting significantly.
This change is driven by a growing focus on content transparency and ethics, as well as the rising saturation of wellness and consumer-focused messages. In this environment, authenticity has become essential.
Based on our experience, we've put together four key practices for building authentic influencer campaigns:
🎯 Select influencers through impactful criteria
🤗 Prioritize Small Influencers for Genuine Community Connection
❣️Foster long-term collaborations for lasting influence and trust
Are you interested? Download for free our Guide by completing the form. If you have any questions, do not hesitate to write at hello-influence@territory.group. We will be happy to help!
DOWNLOAD IT NOW 👇
TERRITORY Influence is one of the leading full-service influencer marketing partners in Europe with +5M influencers registered on its own platform. As a part of the Bertelsmann Group and with its experience since 2006, the agency has executed +4,500 campaigns across 20 countries. Its primary mission is to put humans at the core of every marketing strategy by always offering the best selection of influencers (nano, micro, macro, and stars), channels (online and offline), and technologies (community and white-label solutions). With the ability to generate real business impact, TERRITORY Influence does not limit itself to any specific concept or industry. Some of its notable clients include L'OREAL, Carrefour, Nestlé, Beiersdorf, and Philips, among others.