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When we think about influencer marketing campaigns, the first thing that often comes to our mind is big star influencers. However, this does not reflect the entire reality of influencer marketing solutions. Not only big celebrities are relevant to boost your marketing strategy. At Territory Influence, we believe that everyone has the power to recommend a product or service. 

However, many marketers still struggle to define which type of influencers are best suited to deliver their objectives. To solve this, you'll find in this document:

๐Ÿ’กCheat Sheets on the different influencer types (Nano, Micro, Macro & Star)
๐Ÿ“ˆThe Influencer Scale: Reach & Perception vs Engagement & Trust
๐Ÿ‘ฅ5 Tips on why you should create synergies between influencer categories
๐Ÿš€Best Practices to ensure a successful influencer marketing campaign


INT CheatSheet Report

Are you interested?  Download for free our Influencer Guide Cheat Sheets by completing the form. If you have any questions, do not hesitate to write at We will be happy to help!


TERRITORY Influence is one of the leading full-service influencer marketing partners in Europe with +5M influencers registered on its own platform. As a part of the Bertelsmann Group and with its experience since 2006, the agency has executed +4,500 campaigns across 20 countries. Its primary mission is to put humans at the core of every marketing strategy by always offering the best selection of influencers (nano, micro, macro, and stars), channels (online and offline), and technologies (community and white-label solutions). With the ability to generate real business impact, TERRITORY Influence does not limit itself to any specific concept or industry. Some of its notable clients include L'OREAL, Carrefour, Nestlรฉ, Beiersdorf, and Philips, among others.

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