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#BLACKFRIDAY
Boost sales with micro influencers through credible ratings and reviews on your strategic touchpoints, plus live shopping events hosted on Twitch, Facebook...
PLACE YOUR BRAND IN TOP OF MIND FOR THE SHOPPING EVENT OF THE YEAR
Let's admit that Black Friday is THE global celebration day of (online) shopping frenzy. Consumers are planning way ahead what they should buy, but besides the big decisions, they have impulses that lead them to different products... Influencer content can help you raise your brand visibility, traffic and boost your conversions to the sky during this period. Did you know that 80% scroll ratings and reviews before making their decision? Even during special sales like Black Friday, 74% actively look for consumer testimonials before a purchase. It's up to you! (Click here for more review insights)
EXAMPLE FOR 20K€ (excl. logistics)
50 unpaid micro influencers (around 10k)
50 product ratings & reviews on e-shops
75 social posts with links & discounts
+1 paid live streaming on Twitch
Check out our Philips case study by clicking HERE, leveraging not only the power of micro influencers, but also nano & macro profiles.
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You're interested in other channels or types of influencers? We set no limit to achieve your marketing goals. Let's discuss your marketing opportunities for the #BLACKFRIDAY period with an executive consultant: Rafael Schwarz.
MORE SEASONAL INSPIRATIONS 👨🎓🎃🎅
#BACKTOSCHOOL
Guide consumer purchases with targeted and creative content. For example, address the Gen Z students with a squad of professional macro influencers on Tiktok & Snapchat.
#HALLOWEEN
Place your products into real family moments of celebrations and spread authentic peer-to-peer conversations about your brand offline & online thanks to nano influencers.
#CHRISTMAS
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Inspire the vacation program with Pinterest content and stand out with e.g. a complementary macro influencer endorsement on Instagram to make sure you are part of the gift list.
TERRITORY Influence is the leading full-service Influencer Marketing partner in Europe. Part of Bertelsmann Group, the agency has a strong offline & online expertise with more than 3,000 campaigns over the past 16 years. Its mission is to place humans at the core of marketing strategies by always providing the best solutions for brands to collaborate with relevant influencers (Nano, Micro, Macro & Stars) and generate a real business impact. With its own platforms (TRND & InCircles) or white label solution, it sets no limits for its clients – such as P&G, Nestlé, Beiersdorf, L'OREAL, Philips...